wedding bouquet
28 Jan

What Not To Do When Creating Your Wedding Invitations

When you’re planning your marriage ceremony, you naturally want everything to fall into place perfectly on the day. However, this isn’t always the case, primarily because a lot goes into making that special day the most special it can be. If you want this day to be truly great, then you want to make sure all the planning starts off on the right foot. This all begins with creating well-organised and well-structured wedding invitations. If you are currently designing your cards, then make sure you read this quick, beginner’s guide on what not to do when creating your wedding invitations.


Don’t overload the card

The last thing you want to do is overload the card with too much information. Your guests won’t appreciate being inundated with unnecessary information. At the end of the day, you just want your cards to be clear and straight to the point. You should include the following at the very least:

  • Date
  • Time
  • Venue
  • RSVP cut-off
  • Parking arrangements
  • Dietary needs
  • Attire

Anything on top of this is extra information that you can communicate to your guests in other ways. A lot of young couples often create a Facebook page or Instagram account as a way of communicating necessary information to their guests, which they didn’t include in the card for aesthetic reasons.


Don’t start designing them too late

When it comes to wedding invitations, “the sooner the better” is a solid adage to live by. The last thing you want to do is leave it all to the last minute and rush the cards. The cards probably won’t look that great and there’s a good chance that some of your friends won’t be able to make it. You could even send out ‘save the date’ cards if you’re concerned about some of your friends not being able to make it to the event.


Don’t go overboard with the colours

wedding invitation

When designing your wedding invitations, a pet peeve of designers is couples wanting to overload their cards with excessive, vibrant colours. At the end of the day, your cards are meant to be clear and concise, communicating all the necessary information about your special day to your guests. Excessive colours and vibrant patterns can detract for your card, as opposed to augmenting or complementing your design.


Don’t blow your budget

It sounds silly in the sense that how much can a batch of wedding invitations possibly costs? Well, the answer might alarm you, because it turns out that marriage cards can be quite expensive, especially if you plan on having a big event with a huge guest list.

For most couples, the average price sits somewhere between $400 and $650 per couple. However, this can drastically vary, depending on the size of the event and the colourings you decide on. So, before you go locking in a specific design, make sure you discuss with the printing company how much the entire project will cost. Don’t blow your budget on your wedding invitations.


Don’t be pretentious

It’s rather common for newly-engaged couples to get a bit pretentious and snobby when it comes to organising their special day. The last thing you want to do is rub people the wrong way via your wedding invitations and deter them from even coming. As a result, try to steer clear of very pretentious phrases or obnoxious words in your cards. Keep it simple and straight to the point. Even if you want the event to be highly formal and traditional, using a more relaxed and colloquial tone will set a good precedent for the event and ensure that your guests are genuinely excited for your event.




PR team having a meeting
20 Jan

How a Sydney PR Agency Can Partner With Their Clients To Achieve Listed Targets

Modern Melbourne businesses are quite skilled at planning for future targets.

By 2020, these outlets would love to have more customers, secure more online transaction, have a higher threshold of investment and be in a position to renovate and roll out new services.

The problem is establishing a coherent plan that can actually reach those objectives, creating a tangible action plan where targets can be met.

The inclusion of a Sydney PR Agency as an outsourced partner is just the solution that many brands are embracing, using the intellectual property and contacts to develop that momentum.


Getting The Most From Marketing Campaigns

Optimising marketing expenditure is a fundamental process that a Sydney PR Agency will focus on. Businesses can spend absolute fortunes on marketing endeavours, throwing good money after bad in the faint hope that something will emerge from the investment. The reality though is that this exercise requires diligence, understanding of the individual consumer and the market at large. This is where their experience comes into play, offering pathways and strategies that will eliminate the waste and put the dollars into the right channels.


Planning For The Long-Term

It is all very well experiencing a bump in sales through the shop or likes and views online, but what about the long-term future of the brand? Will this sudden increase be sustainable and is the framework in place to jump on future opportunities while responding to emerging threats? This is where a Sydney PR Agency offers a chance to develop sound public relations practices, outlining which key personnel should be involved, how a business can forecast ahead and what qualitative data should be analysed.


Sourcing New Investors

a man and a woman shaking hands

Local brands rely on investors. These stakeholders give businesses the capital to expand their operation and fund key tasks and services that have to be undertaken. Rather than accepting the status quo or desperately holding onto the handful of investors that are presently in position, the hiring of a Sydney PR Agency will help to create an attractive package for incoming investors.


Flexible Contract Terms

The good news for those who take the plunge and partner with a Sydney PR Agency is that they get to decide the terms of the agreement. So long as the partnership is legal and in line with industry standards, brands are able to obtain a short bump through a short agreement, engage a firm for a medium-term project or continue on with a full and coherent partnership for the foreseeable future on a rolling contract. Any of these choices are at the disposal of owners and managers who can secure this expertise without being tied to a significant financial commitment.


Creating Black Book of Strong Media Contacts

Before hitting send on that digital campaign, there has to be media outlets that offer added traction and builds momentum for the brand. This is achieved through key contacts that can broadcast the message and ensure that enough ears and eyeballs can pay attention before helping to drive sales. A Sydney PR Agency will be able to craft a black book of these contacts, establishing identities across broadcast news, social media, print media, radio, television and more.


Frank Assessments

The hierarchy and the employees at a lower level cannot meet targets if there is an absence of honesty. A Sydney PR Agency will give their commercial constituents an opportunity to calmly and frankly assess their performance, reading reports, documents and data sets that will shed light on past performance and offer a pathway for future PR endeavours. By hiring these specialists, all preconceptions, politics and personality clashes are removed from the equation.