4 Nov

Why Invest In Internet Advertising?

Advertising on the Internet encompasses advertising actions that are carried out in this medium and ranging from email marketing, Rich Media, banners or advertising in Google Adwords, which is where we want to focus on this article.

In the Internet age, companies have found in Internet advertising, a cost-effective way to achieve their goals (sales or branding objectives). According to a study by IAB, ( Association of companies in the sector of advertising in digital media), investment in advertising in 2014 was 1065, 6 million euros, which represented a growth of 9.9% compared to 2013.

Focusing on advertising in Google Adwords and what makes it interesting is that you can create campaigns adapted to any budget and therefore, all companies, large or small, can advertise on the Internet and get a high return on investment (ROI).

Internet Advertising : Benefits

But, what are the benefits of investing in advertising on the Internet and specifically, in Adwords?

  • – With ads in Adwords, the segmentation of potential customers reaches unsuspected limits in offline advertising. You can create personalized ads for each group of customers, and the exciting thing about this segmentation is that it is not only a geographical segmentation, but that companies can segment their audience beyond demographic characteristics such as those related to the experiences of purchase of users.
  • -This form of advertising on the Internet allows you to modify the budget invested and the campaign, as the results are obtained. Another of the greatness of the Internet is that everything can be analyzed almost instantly. There are interesting analytical tools available, which allows us to have immediate results data. Thus, if something does not work or is not giving the expected results, the campaign can be modified immediately.
  • -And related to the above, the risks of online advertising and specifically advertising with Adwords ads, are low. As we said before, we do not have to wait until the end of the campaign to know if this has worked and if the money invested has been thrown away, thanks to web analytics tools, we will grasp at any time if what is being done works.

For Advertising On The Internet, Have A Google Adwords Partner

The tendency is for companies to carry out an integrated advertising strategy in the online medium, which means that the same message is used in different formats, including advertising in Adwords. But to carry out a comprehensive plan of advertising on the Internet, it is necessary to know experts in this field, such as a company certified by Google, such as Business Go. Being a Google Adwords Partner will ensure that the campaign will be used to the fullest. Thus, a high return on investment will be obtained. But also and not least, will ensure that you know the legal framework of digital advertising, according to the criteria that Google itself imposes on the rules of use of its platform.


3 Nov

The First Impression Is The One That Remains

Having so much information and so close on the Internet is very useful, it makes our life a lot easier, but it also means that we are often very risky and we believe we have known that we do not have.

In these moments in which due to the need to look for new occupations, we choose to undertake, to set up our own business, in some cases it is assumed that deciding a brand, registering a domain, designing a corporate image, setting up a website, creating profiles in different social networks, etc., are minor issues for which it is not necessary to have any external advice not to invest in this aspect. These issues are still seen as intangible that can be assumed internally, and the investment is diverted to the tangible part.

From the outside, everything looks natural, and often the rush, the need to start a new project means that we do not measure well and this makes the final result is not the appetizing one.

Nothing is further from the reality, today in a market as open and transparent as it is today, totally globalized and that we are in view of the whole world, each time it becomes more relevant these aspects, an issue that gets worse because you think that if it is not correct at all, it will be modified in the future. You do not have to be very expert in Communication to know that prestige and reputation in the digital world must be gained based on time, patience, many hours, and well-doing and a calculation error when choosing the wrong domain, Having to redo the web, or not correctly maintain our profiles on social networks, can waste precious time.

From the outside, everything looks easy and often the rush, the need to start a new project means that we do not measure well and this can lead us to a different result than expected.

This can lead or influence the failure of the business project, and we must be very cautious because we will not have many opportunities and neither the entrepreneur nor the global Spanish society can afford to fail.

From here I want to reflexion on the need to build the business project on a reliable basis. First economic and of course that is strong at the level of the image is the first thing they will see us and as the saying goes.

“The first impression is the one that remains.”


2 Nov

How To Boost Sales With Email Marketing

Attraction marketing or email marketing is one of the most used means to boost sales and attract customers. And one of the best results offered in the short and medium term.

Email marketing is an excellent tool to publicize the latest offers and promotions among our customer base, boosting sales and increasing the income we receive through digital channels.

To carry out an email marketing campaign, it is essential to have a well-segmented database, since otherwise, this strategy can be ineffective and counterproductive, producing the unwanted effect of becoming spam. With the consequent possible blocking of our account or the withdrawal of the client, to which we can not offer anything ever again.

Thus, email marketing is one of the best options to send valuable information with services, promotions or launches, for example, to a database of authorized emails.

Why should we consider email marketing in our digital marketing strategy? Because it is the main having significant conversion percentage since we are targeting a qualified target audience.

When a user registers in an email list or fills in a form, they accept specific conditions and also indicate that they are interested in a particular product or service. So it is a potential customer who is already involved in buying and is looking for.

Email marketing has an advantage over other digital marketing strategies: it is low cost . Especially if we take into account the reduction in investment that can be made compared to an offline advertising campaign on outdoor media such as billboards or flyer distribution.

Its impact is much more effective, and the results are measurable. We can know from the number of messages that have arrived correctly to their recipient, such as those who have clicked on a link or browsing history within a website.

An email marketing campaign can be launched in a short space of time, counting on the design of the same, the sending and the evaluation of the results. In 72 hours you could get to run altogether.

The added value of this type of campaign is that they are visually beautiful, which is why they generate a significant impact, enhancing the brand image and the products.

This type of campaigns, combined with strategies for capturing records with Google Adwords, is especially useful, since they manage to win, on the one hand, a qualified traffic that searches for a product; and on the other side, turn it into a record with which to work a sustained loyalty in time that can become a client.