Advertising on the Internet encompasses advertising actions that are carried out in this medium and ranging from email marketing, Rich Media, banners or advertising in Google Adwords, which is where we want to focus on this article.
In the Internet age, companies have found in Internet advertising, a cost-effective way to achieve their goals (sales or branding objectives). According to a study by IAB, ( Association of companies in the sector of advertising in digital media), investment in advertising in 2014 was 1065, 6 million euros, which represented a growth of 9.9% compared to 2013.
Focusing on advertising in Google Adwords and what makes it interesting is that you can create campaigns adapted to any budget and therefore, all companies, large or small, can advertise on the Internet and get a high return on investment (ROI).
Internet Advertising : Benefits
But, what are the benefits of investing in advertising on the Internet and specifically, in Adwords?
- – With ads in Adwords, the segmentation of potential customers reaches unsuspected limits in offline advertising. You can create personalized ads for each group of customers, and the exciting thing about this segmentation is that it is not only a geographical segmentation, but that companies can segment their audience beyond demographic characteristics such as those related to the experiences of purchase of users.
- -This form of advertising on the Internet allows you to modify the budget invested and the campaign, as the results are obtained. Another of the greatness of the Internet is that everything can be analyzed almost instantly. There are interesting analytical tools available, which allows us to have immediate results data. Thus, if something does not work or is not giving the expected results, the campaign can be modified immediately.
- -And related to the above, the risks of online advertising and specifically advertising with Adwords ads, are low. As we said before, we do not have to wait until the end of the campaign to know if this has worked and if the money invested has been thrown away, thanks to web analytics tools, we will grasp at any time if what is being done works.
For Advertising On The Internet, Have A Google Adwords Partner
The tendency is for companies to carry out an integrated advertising strategy in the online medium, which means that the same message is used in different formats, including advertising in Adwords. But to carry out a comprehensive plan of advertising on the Internet, it is necessary to know experts in this field, such as a company certified by Google, such as Business Go. Being a Google Adwords Partner will ensure that the campaign will be used to the fullest. Thus, a high return on investment will be obtained. But also and not least, will ensure that you know the legal framework of digital advertising, according to the criteria that Google itself imposes on the rules of use of its platform.